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Category Strategist

Company Name:
Nestle
POSITION SUMMARY:
This strategic advisor is responsible for connecting Nestl corporate and local resources as well as driving both Walmart and Nestl Senior Management. Supports category roadmap activation at the customer level. Develops category plans and leads the retailer as the category captain. Conducts higher level insights and category reviews as required for specific customer. Leads the development of the category by incorporating market, shopper, customer & consumer insights to inform shelf and assortment plans.
PRIMARY RESPONSIBILITIES:

Category Insights
Uses category insights as the basis for appropriate product groupings, defining or understanding category structure, developing or understanding appropriate role for category
Completes consumer, supplier, marketplace and retailer assessments
Performs shelf performance assessments and integrates Nestl objectives into retailer strategies
Conducts 4P market analyses of category for retailer
Analyzes retailer? shopper buying habits and trends
Selling Support
Supports Category Roadmap activation at the customer-level
Supports the development of sell-in stories for account management from a category perspective
Collaborates with account management and shopper marketing team to deliver Roadmap activation
Customer Category Plan Development & Activation
Develops category scorecard
Develops assortment, retail pricing, promotion, shelving and product tactics and plans
Collaborates with account management and shopper marketing team to deliver an implementation calendar for Roadmap activation
Supports new item plans from a category perspective
Conducts periodic and annual category reviews
Oversees the development and revision of plan-o-grams
Develops line extension opportunities
Other Job Related Activities
Develops account specific Nielsen reports on Dynamic reporting for monthly publication
EXPERIENCE:
3 years of experience in Sales or Marketing
Knowledge of Nestl and its trade customer base
Knowledge of Nestl categories
SKILLS:
Knowledge of Category Management
Retailer & Marketplace Acumen ?i> Highly Developed:
Ability to apply understanding of the goals, strategies, capabilities, organization of retailers, the markets in which they operate and their competitive environment, as well as Nestl ? competitors.
Business Intelligence Acquisition & Management
?
Highly Developed
Ability to identify and acquire information to respond to business needs.
Category & Shopper Acumen ?
Highly Developed
?
Ability to apply shopper, category and department insights, and their related dynamics, to provide value to Nestl and the retailer.
Pricing Solutions ?
Developed
-
Ability to develop and implement pricing initiatives, using related tools, to drive business solutions.
Assortment ?i> Developed -
Ability to develop and implement assortment and layout initiatives, using related tools, to drive business solutions.
Collaborative Selling -
Developed
-
Ability to use a highly collaborative selling approach to develop mutually beneficial solutions to meet the needs of the retailer, consumer, shopper and Nestl
Project & Change Management ?i>Standard
- Develop and execute clear, logical, project and implementation plans that include cross-functional collaboration, objectives and timelines, and inspires commitment for change.
Financial & Business Acumen
?Standard -
Understanding and applying internal and external business drivers and metrics to produce profitable business results.
Marketing Acumen ?
Standard
-
Understanding and application of brand strategies to shopper targets to increase Nestl /retailer brand value.
Promotion ?
Standard
-
Ability to develop and implement promotion initiatives, using related tools, to drive business solutions.
In-Store Communications ?
Standard
-
Ability to develop and implement in-store communication initiatives, using related tools, to drive business solutions.
REQUIREMENTS AND MINIMUM EDUCATION LEVEL:
Bachelor? degree preferred
Master? degree/ MBA a plus
Travel requirements: 20 %


The Nestle companies are equal opportunity and affirmative action employers and are looking for diversity in candidates for employment: Minority/Female/Disabled/Protected Veteran

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